Customized SugarCRM Solution For Travel Industry
Our client, a Travel and Leisure services specialists, needed a CRM solution to organize presales activities, manage customer relationships more efficiently, and grow sales. Ideadunes team customized the Sugar CRM solution so that it can be used for each internal sub-project and serve our client’s specific requirements.
Our client is a Travel domain company with a large number of customers activities to manage apart from the agents and various hotels, places information to manage. The good news: their customer base was expanding at exponential speed and they had a backlog of servicing the customers because of the improper management of the information. The bad news: they needed a sophisticated CRM tool that would allow them to enhance relationships with current customers, find the best available option for them, and reduce the costs associated .
The company needed a customized, user-friendly, highly flexible CRM solution that could be used across teams in order to organize sales and customer activities, improve efficiency and reduce costs.
First , Ideadunes team had to identify the appropriate CRM solution – one with a flexible platform that could grow as the company’s business continued to expand. Then we would have to customize and implement the solution into our client’s dynamic environment. To meet the challenges, our specialists proposed an open source CRM solution that could be customized with specific modules according to our client’s requirements.
The Ideadunes developers implemented the Sugar CRM open source solution. They developed new modules; customized other specific modules for Hotels, Rooms, Teams, Groups, Emails and Reporting; and integrated the solution with the other applications our client was already using. The Sugar CRM solution helped our client improve presales activities, for instance enabling more powerful email marketing campaigns, and it facilitated the organization of all sales activities across the company.
- Sugar CRM
The Sugar CRM implementation enabled our client to better organize sales activities globally and manage customer relationships in a more efficient and transparent way across teams. With the Sugar CRM implementation, our client benefited from a very dynamic, flexible solution:
- Licensing and implementation costs were a fraction of their IT budget, with ROI projected at 9 months;
- The solution reduced marketing and sales report development time ;
- Our Sugar CRM solution empowered sales management to hold its staff accountable and work strategically with them to improve pipeline development and grow sales.