Identify a goal

Process Overview

<p><span style="font-size:small;">There are a few potential goals (actions you want people to take) attached to these kinds of campaigns. One goal could be to send people back to a job they had viewed previously and never applied to, while another could be to send visitors that visited your website as a customer to your careers page to see if they may want to apply for a job. You can also have a goal of building a pipeline, in which you would encourage visitors to opt-in to a newsletter, job alert, or some other communication that would allow them to hear about job opportunities in the future. </span></p>