Set the creative expectations

Process Overview

<p><span style="font-size:small;">Whether you want to provide guidelines to the marketing people or an agency, or even just write the copy yourself for the ads, you need to figure out how you want to position the ads. This all depends on both the goal and the audience. Let’s just say you want to target people who have been on your job apply pages and abandoned before submitting an application. You might want the ads to have a copy that reminds them of the fact that they never applied, saying something like “Finish Applying for the Product Marketing Manager role. play around with the copy and test over time to find messaging that converts well. Also, make sure you are providing URLs to the pages you want the ads to go after being clicked.</span></p>