Generate & Collect Intelligence About Your Leads

Process Overview

<p>The sales cycle has been extended because the lead process begins in marketing where the marketing team figures out where the first point of contact was with the potential lead. The key to generating leads and knowing their source is to create and track content.</p><ul><li>Place your premium content offers like whitepapers and webinars behind a lead Capture Form to generate leads and gather critical lead intelligence information about them that can be used during the lead management process.</li><li>Add a tracking token to links you share in social media and through email marketing to help you identify leads' behavior and interaction with your content.</li><li>Use your marketing analytics<a title="marketing analytics" href="https://offers.hubspot.com/demo-analytics-tools"> </a>to determine how people are coming to your website or blog and where they are clicking. This will inform you which types of content leads are looking at and help you understand what their interests, needs, and wants are.</li></ul>