Create a buyer persona

Process Overview

<p><span style="font-size:small;">If your target audience is “anyone who’s interested in your product,” you risk failure with your acquisition strategy and pricing model. So, considering a buyer persona is among the initial SaaS building steps.</span></p><p><span style="font-size:small;">A buyer persona is a versatile user with actual goals, motivations, a profession, and a long list of features that you develop through research.</span></p><p><span style="font-size:small;"><span>How exactly does a business, especially a developing one, benefit from a detailed profile of its potential customer?</span></span></p><p> </p><p><span style="font-size:small;">First, by establishing a persona’s needs and pain points, you can clearly understand what type of product or service your market currently lacks, which will help specify your niche and deliver a solution that a customer is willing to pay for.</span></p><p> </p><p><span style="font-size:small;">Secondly, a precisely considered buyer persona promotes better understanding of your customers, helps tailor your content and documentation, and discovers which features will be of most value to a user</span></p><p> </p><p> </p>