Adopt SaaS-specific marketing tricks

Process Overview

<p><span style="font-size:small;">It’s hard to advertise something that is constantly changing and has no physical presence. In a SaaS model, a terrific product and excellent service are fundamental to a successful marketing strategy. In addition to the standard marketing tools and methodology, let’s look at SaaS-specific practices that have been proven effective.</span></p><h3><span style="font-size:small;">Everybody loves free trials</span></h3><p><span style="font-size:small;">For a user who’s willing to pay, a free trial is not an opportunity to use your product for free, but rather a chance to get to know its basic functionality in practice and understand how valuable it can be to their organization. The freemium pricing plan that we’ve mentioned above can become a great starting point for onboarding, conducting customer research, and starting to build relationships with hot leads before they become clients.</span></p><p><span style="font-size:small;"> </span></p><h3><span style="font-size:small;">Tell-a-Friend</span></h3><p><span style="font-size:small;"><em>“Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you.</em></span></p><p><span style="font-size:small;">Don’t underestimate the impact of words and create your own customer referral program. In a perfect world, customers tell their friends to use your service just because it’s that good, but in reality, even high growth companies look for ways to get more referrals.</span></p>